Dubai isn’t just known for its skyscrapers and luxury shopping — it’s also a paradise for kids and families looking for high-quality toys, collectibles, and play experiences. From world-famous brands like Hamleys and Toys “R” Us to homegrown favorites such as Play and Dream and Toys for Less, the city offers a diverse mix of stores where fun meets creativity.
Whether you’re a parent searching for educational and developmental toys, a collector hunting for rare action figures, or a visitor looking for unique gifts to take home, Dubai’s toy scene has something for everyone. You’ll find sprawling flagship stores in Dubai Mall and Mall of the Emirates, cozy specialty shops in Deira and Al Barsha, and even hidden gems offering affordable branded toys without compromising on quality.
What makes toy shopping in Dubai special is the focus on experience — many stores go beyond retail to create interactive play zones, in-store demos, and themed events that keep children engaged and parents stress-free. You can compare prices across high-end and discount stores, explore exclusive product lines not sold elsewhere in the region, and enjoy tax-free shopping perks that make Dubai a rewarding place to buy toys.
In this guide, we’ll explore some of the best toy stores in Dubai, highlighting their atmosphere, product range, price insights, and what makes each one stand out — so you can find the perfect place for your next playful adventure.
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Hamleys | Dubai Mall
If you’re visiting Dubai Mall with kids, Hamleys is a must-stop destination. Known as the “Finest Toy Shop in the World,” this branch captures the brand’s signature magic with a distinctly Dubai flair—bright displays, interactive zones, and cheerful staff who make every visit memorable for both children and adults.
Unlike many toy stores that feel transactional, Hamleys Dubai Mall focuses on experience-driven shopping. Kids can test toys, join live demos, and even meet playful in-store entertainers who turn shopping into a mini adventure. The vibrant red-and-gold interiors, upbeat music, and themed play areas bring the entire Hamleys brand to life.
What truly sets this store apart is its outstanding customer service. Many visitors praise the staff—especially team members like Marcelo, Rainne, Karen, and Zandra—for their patience, genuine enthusiasm, and personalized guidance. Whether you’re hunting for a birthday surprise, a collectible item, or an educational toy, the team ensures you find exactly what fits your child’s interests and age.
Price range:
Most toys range from AED 50 to AED 600 (around $14–$165 USD), with premium collectibles and large playsets going higher. You’ll find everything from affordable plush toys to exclusive LEGO sets and branded games.
Why visit Hamleys Dubai Mall:
- Interactive demonstrations and play zones that engage kids on the spot
- Exceptional staff who offer tailored recommendations
- Exclusive toy collections you won’t find in regular retail stores
- A joyful, family-friendly environment perfect for creating happy memories
Whether you’re a local parent or a tourist exploring Dubai Mall, Hamleys isn’t just a shopping stop—it’s a magical experience that celebrates imagination and play.
Toys For Less | Al Barsha
If you’re a parent or gift shopper looking for quality toys without overspending, Toys For Less in Al Barsha is a hidden gem worth discovering. True to its name, this store offers branded toys at discounted prices, making it one of Dubai’s go-to destinations for budget-friendly finds that don’t compromise on quality.
The shop carries a wide variety of baby products, educational games, puzzles, dolls, action figures, and outdoor toys—all neatly arranged for easy browsing. Shoppers consistently praise how clean, organized, and family-friendly this branch is, making it a stress-free stop for parents shopping with little ones.
What makes this location special isn’t just the prices—it’s the staff’s warmth and expertise. Team members like April are often mentioned for going above and beyond to help customers find the right toy. Whether you’re buying a birthday present or packing gifts to bring back home, the staff take time to listen and recommend age-appropriate, high-value options.
Price range:
Expect to pay around AED 15–250 (roughly $4–$68 USD) for most items. You’ll often find branded toys that typically retail for much higher prices elsewhere, thanks to the store’s focus on offering quality at a fraction of the usual cost.
Why visit Toys For Less – Al Barsha:
- Authentic branded toys at genuinely low prices
- Friendly, knowledgeable staff who make shopping easier
- Well-organized store layout that’s perfect for quick visits
- Great spot for travelers looking for affordable gifts to bring home
Whether you’re shopping for your own kids or looking for thoughtful presents that fit your budget, Toys For Less – Al Barsha delivers exceptional value and service that keep families coming back.
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Toys “R” Us | Dubai
Once an iconic global toy retailer, Toys “R” Us continues to hold a special place in Dubai’s shopping landscape—even as many of its international branches have closed. Located in major malls like Dubai Festival City, The Dubai Mall, and Mall of the Emirates, the store remains a nostalgic favorite for families seeking both the latest toy trends and beloved childhood classics.
Walking into Toys “R” Us instantly brings back that sense of wonder—aisles lined with LEGO sets, Barbie dolls, Hot Wheels, Nerf blasters, bikes, and plush toys, plus sections for video games and educational products. The store frequently hosts themed events like Giraffe Day, which adds an interactive touch for children and makes every visit feel like a mini adventure.
While some customers have noted that prices can be slightly higher than smaller local toy shops, you’ll often find exclusive collections, seasonal offers, and character-themed items that make the premium worthwhile. The average price for toys typically ranges from AED 50–800 (about $14–$218 USD), with larger ride-ons and branded bikes reaching the higher end.
That said, it’s important to check items carefully—especially larger toys like bicycles or scooters—before purchase, as a few customers have reported occasional quality issues. Thankfully, staff members are generally attentive and quick to assist with replacements or adjustments when needed.
Why visit Toys “R” Us – Dubai:
- Iconic global toy brand with exclusive character merchandise
- Spacious, family-friendly stores with interactive events and play areas
- Helpful, experienced staff and improved parking access at newer locations
- A nostalgic shopping experience that blends fun with familiarity
Whether you’re revisiting a childhood favorite or introducing your kids to the excitement of toy shopping, Toys “R” Us Dubai continues to deliver the joyful, larger-than-life experience that made it a household name worldwide.
Play and Dream | City Centre Deira
If you’re shopping for toys in Deira, Play and Dream at City Centre Deira is one of the best places to explore. This well-organized and brightly lit store combines a premium toy selection with genuinely exceptional customer service, making it a top choice for families and collectors alike.
From educational toys and plush animals to Hot Wheels collectibles, bicycles, and brand-name games, Play and Dream offers a diverse range of options for all ages. It’s especially popular among toy enthusiasts and collectors, who appreciate the store’s impressive Hot Wheels and limited-edition model selections — items that are often hard to find elsewhere in Dubai.
What truly distinguishes this branch is its dedicated team. Customers consistently highlight staff members like Mr. Dilip, Anjali, and Mustufa for their friendly approach and deep product knowledge. Whether you’re buying a gift or adding to your personal collection, they take time to recommend the right items and even provide thoughtful touches like gift wrapping and after-sales support.
The store also earns praise for its responsiveness — one shopper shared how the team quickly resolved a missing bicycle part by sending a technician the same day, reflecting a strong commitment to customer satisfaction.
Price range:
You’ll find toys ranging from AED 25 to AED 600 (approximately $7–$165 USD), covering both affordable finds and premium collectibles. Bicycles and large ride-on toys may cost more but come with reliable support and service.
Why visit Play and Dream – City Centre Deira:
- Excellent variety of branded toys and collector’s items
- Staff known for exceptional professionalism and genuine care
- Free gift wrapping and quick issue resolution for a smooth experience
- Convenient location inside City Centre Deira, perfect for family shopping
Whether you’re picking out a birthday surprise, searching for rare collectibles, or simply browsing for fun, Play and Dream – City Centre Deira offers a personalized and enjoyable shopping experience that truly lives up to its name.
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The Little Things | The Dubai Mall
If you’re a collector or pop-culture fan, The Little Things at The Dubai Mall is easily one of the best specialty shops in the UAE. It’s a paradise for anyone who loves anime, manga, gaming, or comic-inspired collectibles, offering everything from Pokémon, Disney, Marvel, and DC figures to limited-edition statues and keychains you won’t easily find elsewhere.
What makes this store shine isn’t just the rare merchandise — it’s the passion and expertise of the staff. Team members like Onray, Eunice, Agnes, and Atif consistently earn praise for their outstanding service and genuine enthusiasm. Whether they’re helping a fan track down a sold-out Hacipupu keychain, giving starter advice on Pokémon collecting, or resolving order issues quickly and professionally, their dedication creates a shopping experience that feels personal and memorable.
Regular visitors often highlight how the staff remember their preferences, suggest new releases based on individual tastes, and bring contagious excitement to events like Comic Con. This connection with the community is what truly sets The Little Things apart — it’s not just a store, it’s a hub for collectors and fans to share their passion.
While the shop space inside Dubai Mall is relatively compact, it’s well-organized and easy to browse. Prices may vary slightly between display tags and checkout (as some customers have noted), but the quality and authenticity of the products remain consistently high.
Price range:
Expect figures and collectibles to range from AED 60–900 (approximately $16–$245 USD), depending on size, brand, and exclusivity. Smaller plushies, keychains, and accessories are typically under AED 100 ($27 USD), while high-end statues and rare pieces can reach premium prices.
Why visit The Little Things – The Dubai Mall:
- One of Dubai’s best destinations for anime, gaming, and pop-culture collectibles
- Knowledgeable and passionate staff who personalize your shopping experience
- Exclusive and limited-edition items often unavailable elsewhere in the region
- Strong community presence through events and fandom engagement
Whether you’re starting your first collection or hunting for that one rare piece to complete your display, The Little Things offers a vibrant, welcoming environment where every visit feels like reconnecting with fellow fans — and discovering something new to love.
FAQs About Toy Shopping in Dubai
If you’re planning to explore Dubai’s toy scene for the first time, you might have a few practical questions in mind — from how prices compare to other countries to where you can find the best stores for collectors or educational toys. Below are some frequently asked questions that will help you make the most of your shopping experience and discover hidden gems beyond the well-known toy chains.
1. Are toy prices in Dubai higher than in other countries?
Prices vary depending on the brand and location. High-end stores like Hamleys or Toys “R” Us tend to price items close to international retail rates, while outlets like Toys for Less or Play and Dream offer significant discounts—sometimes up to 30–50% lower. Tourists can also benefit from VAT refund programs, making shopping even more cost-effective.
2. Which Dubai toy stores are best for collectors and exclusive items?
For anime, gaming, and movie collectibles, The Little Things at The Dubai Mall stands out for its rare merchandise and community-driven atmosphere. Collectors of Hot Wheels, Funko Pop, and action figures also love Play and Dream – City Centre Deira for its limited-edition stock and knowledgeable staff. Many stores even offer pre-orders for upcoming releases—something not commonly found in smaller toy outlets.
3. Are there toy stores in Dubai that focus on educational or eco-friendly toys?
Yes. While major chains focus on mainstream brands, several specialty stores and online boutiques—such as Early Learning Centre and Babyshop’s eco-toy collection—offer wooden, Montessori-inspired, and sensory play toys. These are perfect for parents looking for safe, sustainable, and developmentally focused options for younger children.